There's No Hovering
By Robert Middleton - Action Plan Marketing
I was talking to someone about their marketing recently and what she told me, in essence, was that she was okay with where she was in her business. No, she wasn't happy with her clients or the kind of projects she was doing, but at least she was making good money.
She was hovering.
One of my favorite business sayings is: "You're either moving forward or you're moving backward; there's no hovering!"
We think of hovering as maintaining the status quo in our businesses, keeping on doing the same thing, not taking risks and hoping for the best. At least you're surviving. Right?
Wrong.
A great reminder to be constantly proactive although being reactive is also important too.
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